# #301433

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301433`
- RGB: rgb(48, 20, 51)
- HSL: hsl(294, 44%, 14%)
- OKLCH: oklch(0.247 0.067 323.6)
- Relative luminance: 0.0137
- Nearest named color: Dark Prom Queen (#2b0f2e, Δ 1.984) — https://brandsweets.com/colors/dark-prom-queen
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/301433

## Tints & shades

- Tints (toward white): #4c1f51, #6b2c72, #86388f, #a545b0, #b65dc0, #c47bcc, #d29cd8, #e0b9e4, #eedaf1, #fcf8fc
- Shades (toward black): #2d1330, #29112c, #261028, #220e25, #1f0d21, #1c0b1d, #180a1a, #150916, #110712, #0e060f

## Harmonies

- Complementary: #173314
- Analogous: #211433, #331427
- Triadic: #333014, #143330
- Split-complementary: #273314, #143321
- Tetradic: #332114, #173314, #142733

## Colors that go with #301433

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #301433: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #301433: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Cohere (https://brandsweets.com/colors/brands/cohere-com), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #301433 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #301433 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #301433's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #301433: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301433 in 18 real palettes, including Southwest Airlines's brand system and Wikipedia's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Sketch's brand system and Warp's brand system put Blue beside #301433, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Monzo (https://brandsweets.com/colors/brands/monzo-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.49:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae4bb9 (4.51:1); AA: background → #878787 (4.59:1); AAA: text → #c47bcc (7.05:1); AAA: background → #ababab (7.18:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301433-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301433" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.