# #301403

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301403`
- RGB: rgb(48, 20, 3)
- HSL: hsl(23, 88%, 10%)
- OKLCH: oklch(0.229 0.054 50.7)
- Relative luminance: 0.0114
- Nearest named color: Burnt Coffee (#271b10, Δ 2.804) — https://brandsweets.com/colors/burnt-coffee
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/301403

## Tints & shades

- Tints (toward white): #5b2706, #863909, #ad490b, #d85b0e, #f17222, #f48d4e, #f6a979, #f9c29f, #fcddca, #fef9f5
- Shades (toward black): #2b1203, #2b1203, #261002, #261002, #220e02, #1d0c02, #1d0c02, #180a02, #180a02, #130801

## Harmonies

- Complementary: #031f30
- Analogous: #300308, #302b03
- Triadic: #033014, #140330
- Split-complementary: #03302b, #030830
- Tetradic: #083003, #031f30, #2b0330

## Colors that go with #301403

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: triadic] — Blue Violet completes a triad with #301403 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #301403: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #301403's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), New Balance (https://brandsweets.com/colors/brands/newbalance-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #301403: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #301403 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #301403 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #301403: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301403 in 18 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c5530d (4.62:1); AA: background → #858585 (4.64:1); AAA: text → #f16f1e (7.03:1); AAA: background → #a6a6a6 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301403-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301403" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.