# #301228

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301228`
- RGB: rgb(48, 18, 40)
- HSL: hsl(316, 45%, 13%)
- OKLCH: oklch(0.238 0.059 338.6)
- Relative luminance: 0.0121
- Nearest named color: Dark Prom Queen (#2b0f2e, Δ 2.093) — https://brandsweets.com/colors/dark-prom-queen
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/301228

## Tints & shades

- Tints (toward white): #511f44, #6f2a5d, #903778, #ae4291, #c15ca6, #cd7ab6, #d99bc9, #e4b9d9, #f1daeb, #fcf8fb
- Shades (toward black): #2c1125, #290f22, #250e1f, #210d1c, #210d1c, #1e0b19, #1a0a16, #160813, #12070f, #0f060c

## Harmonies

- Complementary: #12301a
- Analogous: #291230, #301219
- Triadic: #283012, #122830
- Split-complementary: #193012, #123029
- Tetradic: #302912, #12301a, #121930

## Colors that go with #301228

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #301228: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #301228: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Cohere (https://brandsweets.com/colors/brands/cohere-com), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #301228 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #301228's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Sentry (https://brandsweets.com/colors/brands/sentry-io), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #301228: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301228 in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Sketch's brand system and Warp's brand system put Blue beside #301228, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #301228 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ba4a9c (4.55:1); AA: background → #858585 (4.58:1); AAA: text → #cd7ab6 (7.06:1); AAA: background → #a8a8a8 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301228-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301228" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.