# #301032

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301032`
- RGB: rgb(48, 16, 50)
- HSL: hsl(296, 52%, 13%)
- OKLCH: oklch(0.24 0.074 325.2)
- Relative luminance: 0.0123
- Nearest named color: Dark Prom Queen (#2b0f2e, Δ 1.41) — https://brandsweets.com/colors/dark-prom-queen
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/301032

## Tints & shades

- Tints (toward white): #511b55, #6f2574, #903097, #ae3ab6, #c154c9, #cd73d3, #d996de, #e4b5e8, #f1d8f3, #fcf7fd
- Shades (toward black): #2c0f2f, #290d2b, #250c27, #210b23, #210b23, #1e0a1f, #1a091b, #160717, #120613, #0f0510

## Harmonies

- Complementary: #123210
- Analogous: #1f1032, #321023
- Triadic: #323010, #103230
- Split-complementary: #233210, #10321f
- Tetradic: #321f10, #123210, #102332

## Colors that go with #301032

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #301032: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Asana (https://brandsweets.com/colors/brands/asana-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #301032 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #301032's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #301032: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301032 in 18 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Sketch's brand system and Warp's brand system put Blue beside #301032, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Monzo (https://brandsweets.com/colors/brands/monzo-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #301032 in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Graphite Mono and Estate put Blush Pink beside #301032, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b93dc2 (4.51:1); AA: background → #858585 (4.57:1); AAA: text → #ce77d4 (7.21:1); AAA: background → #a8a8a8 (7.09:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301032-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301032" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.