# #300323

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#300323`
- RGB: rgb(48, 3, 35)
- HSL: hsl(317, 88%, 10%)
- OKLCH: oklch(0.212 0.083 342.3)
- Relative luminance: 0.0081
- Nearest named color: Vienna Roast (#330022, Δ 0.901) — https://brandsweets.com/colors/vienna-roast
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/300323

## Tints & shades

- Tints (toward white): #5b0643, #860963, #ad0b7f, #d80e9f, #f122b6, #f44ec5, #f679d3, #f99fdf, #fccaee, #fef5fc
- Shades (toward black): #2b0320, #2b0320, #26021c, #26021c, #220219, #1d0215, #1d0215, #180212, #180212, #13010e

## Harmonies

- Complementary: #033010
- Analogous: #260330, #30030d
- Triadic: #233003, #032330
- Split-complementary: #0d3003, #033026
- Tetradic: #302603, #033010, #030d30

## Colors that go with #300323

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #300323: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Asana (https://brandsweets.com/colors/brands/asana-com), Puma (https://brandsweets.com/colors/brands/puma-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #300323's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #300323 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #300323: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gusto (https://brandsweets.com/colors/brands/gusto-com), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #300323 in 18 real palettes, including Heatwave and Lemon Squeezy's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Warp's brand system and Sketch's brand system put Blue beside #300323, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Sketch (https://brandsweets.com/colors/brands/sketch-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #300323 in 10 real palettes, including Yahoo's brand system and Gemstone, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Cartier's brand system put Blush Pink beside #300323, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dd0ea2 (4.66:1); AA: background → #808080 (4.57:1); AAA: text → #f457c8 (7.04:1); AAA: background → #a3a3a3 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/300323-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#300323" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.