# #2f99a7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f99a7`
- RGB: rgb(47, 153, 167)
- HSL: hsl(187, 56%, 42%)
- OKLCH: oklch(0.63 0.095 207.9)
- Relative luminance: 0.2618
- Nearest named color: Baltic (#279d9f, Δ 2.001) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2f99a7

## Tints & shades

- Tints (toward white): #36afbf, #44bbca, #5cc3d1, #70cbd7, #88d3dd, #a0dce4, #b3e3ea, #cbecf0, #dff3f6, #f7fcfd
- Shades (toward black): #2b8b97, #267c87, #23717b, #1e626b, #1a545b, #15454c, #11373c, #0d2c30, #091d20, #040f10

## Harmonies

- Complementary: #a73d2f
- Analogous: #2fa779, #2f5da7
- Triadic: #a72f99, #99a72f
- Split-complementary: #a72f5d, #a7792f
- Tetradic: #792fa7, #a73d2f, #5da72f

## Colors that go with #2f99a7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f99a7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Red** #ff0000 [harmony, pool: complementary] — Red sits directly opposite #2f99a7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Nike (https://brandsweets.com/colors/brands/nike-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/red
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2f99a7: 5 real palettes, including Dusk and Clean Beauty, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #2f99a7 in 5 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2f99a7: 9 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #2f99a7 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Ford's brand system and Tide Pool put Midnight Blue beside #2f99a7, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #2f99a7 in 5 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #27808b (4.62:1); AA: background → #242424 (4.61:1); AAA: text → #1d5f67 (7.28:1)
- On black (#000000): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #32a4b3 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f99a7-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f99a7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.