# #2f98f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f98f4`
- RGB: rgb(47, 152, 244)
- HSL: hsl(208, 90%, 57%)
- OKLCH: oklch(0.666 0.165 249.7)
- Relative luminance: 0.2959
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 1.226) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2f98f4

## Tints & shades

- Tints (toward white): #42a2f5, #55abf6, #69b5f7, #7cbef8, #94caf9, #a8d4fa, #bbddfb, #cfe7fc, #e2f1fd, #f5fafe
- Shades (toward black): #168cf3, #0c7cdf, #0a6fc7, #0961ae, #085496, #064479, #053661, #042949, #02182c, #010b13

## Harmonies

- Complementary: #f48b2f
- Analogous: #2ff4ed, #2f35f4
- Triadic: #f42f98, #98f42f
- Split-complementary: #f42f35, #f4ed2f
- Tetradic: #ed2ff4, #f48b2f, #35f42f

## Colors that go with #2f98f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f98f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #2f98f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Substack (https://brandsweets.com/colors/brands/substack-com), Abstract (https://brandsweets.com/colors/brands/abstract-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #2f98f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #2f98f4 in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #2f98f4, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #2f98f4 in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2f98f4: 7 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2f98f4: 12 real palettes, including Apple's brand system and Venmo's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0b77d5 (4.55:1); AA: background → #2b2b2b (4.66:1); AAA: text → #0859a0 (7.13:1)
- On black (#000000): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #349af4 (7.07:1)

## Brands using this color

- **AMD** — secondary #2899ff (Δ 1.61) — https://brandsweets.com/colors/brands/amd-com
- **Apple** — secondary #2997ff (Δ 1.718) — https://brandsweets.com/colors/brands/apple-com
- **Figma** — accent #0d99ff (Δ 1.809) — https://brandsweets.com/colors/brands/figma
- **Miro** — accent #0099ff (Δ 1.899) — https://brandsweets.com/colors/brands/miro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f98f4-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f98f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.