# #2f93ac

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f93ac`
- RGB: rgb(47, 147, 172)
- HSL: hsl(192, 57%, 43%)
- OKLCH: oklch(0.617 0.097 218.2)
- Relative luminance: 0.2445
- Nearest named color: Blue Moon (#3992a8, Δ 0.749) — https://brandsweets.com/colors/blue-moon
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2f93ac

## Tints & shades

- Tints (toward white): #36a8c4, #47b2cd, #5fbcd3, #73c4d9, #8bcedf, #9fd7e5, #b7e1eb, #cbe9f1, #e3f3f7, #f7fcfd
- Shades (toward black): #2b859c, #26788c, #226a7c, #1e5c6c, #1a5260, #164450, #123740, #0d2930, #091b20, #040e10

## Harmonies

- Complementary: #ac482f
- Analogous: #2fac87, #2f55ac
- Triadic: #ac2f93, #93ac2f
- Split-complementary: #ac2f55, #ac872f
- Tetradic: #872fac, #ac482f, #55ac2f

## Colors that go with #2f93ac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f93ac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #2f93ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #2f93ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Chocolate** #d2691e [harmony, pool: complementary] — Chocolate sits directly opposite #2f93ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/chocolate
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f93ac: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2f93ac: 6 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2f93ac: 15 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #2f93ac in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #297f94 (4.61:1); AA: background → #212121 (4.52:1); AAA: text → #1f6070 (7.08:1)
- On black (#000000): 5.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #35a4c0 (7.22:1)

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f93ac-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f93ac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.