# #2f7cbc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f7cbc`
- RGB: rgb(47, 124, 188)
- HSL: hsl(207, 60%, 46%)
- OKLCH: oklch(0.57 0.124 247.4)
- Relative luminance: 0.1865
- Nearest named color: Haddock’s Sweater (#277aba, Δ 0.862) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2f7cbc

## Tints & shades

- Tints (toward white): #378acd, #4b96d2, #64a4d8, #78b0dd, #8dbce2, #a1c8e8, #b6d4ed, #cee2f3, #e2eef8, #f7fafd
- Shades (toward black): #2b72ab, #27679b, #225987, #1e4e76, #1a4466, #153956, #112e45, #0c2031, #081621, #040b10

## Harmonies

- Complementary: #bc6e2f
- Analogous: #2fbcb5, #2f36bc
- Triadic: #bc2f7c, #7cbc2f
- Split-complementary: #bc2f36, #bcb52f
- Tetradic: #b52fbc, #bc6e2f, #36bc2f

## Colors that go with #2f7cbc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f7cbc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2f7cbc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2f7cbc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2f7cbc in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #2f7cbc, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f7cbc: 9 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2f7cbc: 4 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2f7cbc: 8 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e7ab8 (4.57:1); AA: background → #080808 (4.51:1); AAA: text → #235c8b (7.06:1)
- On black (#000000): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #589dd5 (7.2:1)

## Brands using this color

- **Honda** — accent #337ab7 (Δ 0.853) — https://brandsweets.com/colors/brands/honda-com
- **American Express** — primary #2e77bc (Δ 1.446) — https://brandsweets.com/colors/brands/americanexpress-com
- **Dollar General** — accent #2a77bd (Δ 1.561) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Wired** — primary #057dbc (Δ 1.581) — https://brandsweets.com/colors/brands/wired-com
- **Hershey's** — accent #007bbd (Δ 1.806) — https://brandsweets.com/colors/brands/hersheys-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f7cbc-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f7cbc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.