# #2f7779

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f7779`
- RGB: rgb(47, 119, 121)
- HSL: hsl(182, 44%, 33%)
- OKLCH: oklch(0.525 0.071 197.8)
- Relative luminance: 0.1518
- Nearest named color: Green Sleeves (#39766c, Δ 2.012) — https://brandsweets.com/colors/green-sleeves
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2f7779

## Tints & shades

- Tints (toward white): #399093, #42a5a9, #52b8bc, #68c1c4, #82ccce, #98d5d7, #b2dfe1, #c8e8ea, #e2f3f4, #f8fcfc
- Shades (toward black): #2b6c6e, #276163, #225658, #1e4c4d, #1b4446, #173a3b, #132f30, #0e2425, #0a191a, #060e0f

## Harmonies

- Complementary: #79322f
- Analogous: #2f7957, #2f5279
- Triadic: #792f77, #77792f
- Split-complementary: #792f52, #79572f
- Tetradic: #572f79, #79322f, #52792f

## Colors that go with #2f7779

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f7779: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #2f7779 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2f7779 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #2f7779, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Activision (https://brandsweets.com/colors/brands/activision-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #2f7779, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f7779: 6 real palettes, including Ink & Paper and Intel's brand system, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Intel (https://brandsweets.com/colors/brands/intel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2f7779: 5 real palettes, including Riverbed and Desert Road, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2f7779: 13 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #276163 (7.06:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #338184 (4.61:1); AA: background → #f0f0f0 (4.57:1); AAA: text → #42a5a9 (7.19:1)

## Brands using this color

- **Gusto** — secondary #1e7676 (Δ 1.27) — https://brandsweets.com/colors/brands/gusto-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f7779-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f7779" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.