# #2f76ac

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f76ac`
- RGB: rgb(47, 118, 172)
- HSL: hsl(206, 57%, 43%)
- OKLCH: oklch(0.547 0.11 244.9)
- Relative luminance: 0.1654
- Nearest named color: Blue Triumph (#4376ab, Δ 1.662) — https://brandsweets.com/colors/blue-triumph
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2f76ac

## Tints & shades

- Tints (toward white): #3686c4, #4793cd, #5fa1d3, #73add9, #8bbbdf, #9fc6e5, #b7d5eb, #cbe0f1, #e3eff7, #f7fafd
- Shades (toward black): #2b6b9c, #26608c, #22557c, #1e4a6c, #1a4260, #163750, #122c40, #0d2130, #091620, #040b10

## Harmonies

- Complementary: #ac652f
- Analogous: #2faca4, #2f37ac
- Triadic: #ac2f76, #76ac2f
- Split-complementary: #ac2f37, #aca42f
- Tetradic: #a42fac, #ac652f, #37ac2f

## Colors that go with #2f76ac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f76ac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #2f76ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2f76ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2f76ac in 9 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2f76ac, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f76ac: 9 real palettes, including Glacier and Hershey's's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2f76ac: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2f76ac in 15 real palettes, including Wendy's's brand system and NASCAR's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #255d88 (7:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #317bb4 (4.62:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #579cd1 (7.08:1)

## Brands using this color

- **Discover** — accent #2477ab (Δ 0.739) — https://brandsweets.com/colors/brands/discover-com
- **Capital One** — accent #0276b1 (Δ 1.883) — https://brandsweets.com/colors/brands/capitalone-com
- **Lemon Squeezy** — accent #0075ad (Δ 1.94) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Discover** — secondary #1e71ac (Δ 1.947) — https://brandsweets.com/colors/brands/discover-com
- **Honda** — accent #337ab7 (Δ 1.965) — https://brandsweets.com/colors/brands/honda-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f76ac-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f76ac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.