# #2f74fe

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f74fe`
- RGB: rgb(47, 116, 254)
- HSL: hsl(220, 99%, 59%)
- OKLCH: oklch(0.597 0.217 262.1)
- Relative luminance: 0.2025
- Nearest named color: Azure (#007fff, Δ 2.755) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2f74fe

## Tints & shades

- Tints (toward white): #4382fe, #588ffe, #6c9dfe, #80aafe, #94b8fe, #a4c2ff, #b8d0ff, #ccddff, #e1ebff, #f5f8ff
- Shades (toward black): #1663fe, #0152f4, #0149da, #013fbc, #0137a2, #012c84, #01246b, #001a4c, #001133, #000714

## Harmonies

- Complementary: #feb92f
- Analogous: #2fdbfe, #512ffe
- Triadic: #fe2f74, #74fe2f
- Split-complementary: #fe512f, #dbfe2f
- Tetradic: #fe2fdb, #feb92f, #2ffe51

## Colors that go with #2f74fe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f74fe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2f74fe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2f74fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2f74fe in 9 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Penpot's brand system and Cargo's brand system put Blue beside #2f74fe, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f74fe: 11 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2f74fe: 5 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2f74fe: 9 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #206afe (4.61:1); AA: background → #121212 (4.51:1); AAA: text → #0149da (7.08:1)
- On black (#000000): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5d92fe (7.01:1)

## Brands using this color

- **Penpot** — accent #1677ff (Δ 1.207) — https://brandsweets.com/colors/brands/penpot-app
- **Confluent** — secondary #0079ff (Δ 1.759) — https://brandsweets.com/colors/brands/confluent-io
- **Absolut** — secondary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 1.877) — https://brandsweets.com/colors/brands/samsung-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f74fe-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f74fe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.