# #2f697f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f697f`
- RGB: rgb(47, 105, 127)
- HSL: hsl(197, 46%, 34%)
- OKLCH: oklch(0.492 0.07 225.8)
- Relative luminance: 0.1224
- Nearest named color: Chill of the Night (#256d8d, Δ 2.257) — https://brandsweets.com/colors/chill-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2f697f

## Tints & shades

- Tints (toward white): #377a95, #4190af, #509fbe, #6aadc8, #80bad0, #97c6d8, #b1d4e2, #c7e0ea, #e1eff4, #f8fbfc
- Shades (toward black): #2b5f73, #275668, #224c5d, #1e4352, #1a3a47, #16313c, #122830, #0e1f25, #0a151a, #060c0f

## Harmonies

- Complementary: #7f452f
- Analogous: #2f7f6d, #2f407f
- Triadic: #7f2f68, #687f2f
- Split-complementary: #7f2f40, #7f6d2f
- Tetradic: #6d2f7f, #7f452f, #407f2f

## Colors that go with #2f697f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2f697f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Gusto (https://brandsweets.com/colors/brands/gusto-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #2f697f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [harmony, pool: split] — Firebrick is a split-complement of #2f697f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Fireside (https://brandsweets.com/palettes/dark#fireside), AT&T (https://brandsweets.com/colors/brands/att-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2f697f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2f697f in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #2f697f, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Warp (https://brandsweets.com/colors/brands/warp-dev), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2f697f: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2f697f: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2b5f73 (7.03:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #387d99 (4.56:1); AA: background → #dedede (4.53:1); AAA: text → #509fbe (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f697f-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f697f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.