# #2f2829

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2f2829`
- RGB: rgb(47, 40, 41)
- HSL: hsl(351, 8%, 17%)
- OKLCH: oklch(0.285 0.011 8)
- Relative luminance: 0.0228
- Nearest named color: Smoky Charcoal (#34282c, Δ 1.151) — https://brandsweets.com/colors/smoky-charcoal
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2f2829

## Tints & shades

- Tints (toward white): #453b3c, #5b4d4f, #716063, #877376, #9c8b8e, #afa1a3, #c2b7b9, #d5cdcf, #e8e3e4, #faf9fa
- Shades (toward black): #2c2627, #272122, #241e1f, #211c1d, #1e1a1a, #191516, #161313, #131011, #0e0c0c, #0b090a

## Harmonies

- Complementary: #282f2e
- Analogous: #2f282c, #2f2a28
- Triadic: #292f28, #28292f
- Split-complementary: #282f2a, #282c2f
- Tetradic: #2c2f28, #282f2e, #2a282f

## Colors that go with #2f2829

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #2f2829 without the hard edge of pure #000. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2f2829 in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #2f2829, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #2f2829 in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Blush and Graphite Mono put Blush Pink beside #2f2829, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #2f2829, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2f2829 in 5 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2f2829: 10 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #847174 (4.6:1); AA: background → #919191 (4.57:1); AAA: text → #a49496 (7.25:1); AAA: background → #b5b5b5 (7.03:1)

## Brands using this color

- **Fenty Beauty** — primary #2d2929 (Δ 0.482) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 0.482) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Gillette** — primary #2b2929 (Δ 0.788) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 0.788) — https://brandsweets.com/colors/brands/gillette-com
- **Squarespace** — primary #2a2a2a (Δ 1.053) — https://brandsweets.com/colors/brands/squarespace-com
- **McDonald's** — text #292929 (Δ 1.127) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Superhuman** — text #292827 (Δ 1.211) — https://brandsweets.com/colors/brands/superhuman-com
- **Headspace** — text #2d2c2b (Δ 1.303) — https://brandsweets.com/colors/brands/headspace-com
- **Loom** — text #292a2e (Δ 1.323) — https://brandsweets.com/colors/brands/loom-com
- **Readymag** — text #282828 (Δ 1.329) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.329) — https://brandsweets.com/colors/brands/youtube-com
- **Astro** — text #2c2c2c (Δ 1.333) — https://brandsweets.com/colors/brands/astro-build
- **Vodafone** — text #25282b (Δ 1.825) — https://brandsweets.com/colors/brands/vodafone-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.844) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Chevrolet** — primary #262626 (Δ 1.944) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.944) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.944) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.944) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.944) — https://brandsweets.com/colors/brands/svelte-dev

## Curated palettes containing it

- **Homestead** (warm, muted, friendly) — #7b5e3b, #9aa27a, #c96f3a, #f9f5ee, #2f2a24 — Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo. — tool: https://brandsweets.com/palettes/new/7b5e3b-9aa27a-c96f3a-f9f5ee-2f2a24 — collection: https://brandsweets.com/palettes/warm
- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted
- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Mushroom** (earthy, neutral, muted, minimal) — #8b7b6b, #c4b8a8, #6a7f5a, #f7f4ef, #2f2a25 — Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive. — tool: https://brandsweets.com/palettes/new/8b7b6b-c4b8a8-6a7f5a-f7f4ef-2f2a25 — collection: https://brandsweets.com/palettes/earthy
- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral
- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2f2829-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2f2829" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.