# #2e98ad

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e98ad`
- RGB: rgb(46, 152, 173)
- HSL: hsl(190, 58%, 43%)
- OKLCH: oklch(0.63 0.098 214)
- Relative luminance: 0.2605
- Nearest named color: Blue Moon (#3992a8, Δ 1.694) — https://brandsweets.com/colors/blue-moon
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2e98ad

## Tints & shades

- Tints (toward white): #34adc5, #46b7ce, #5ec0d4, #72c8da, #8ad2e0, #9ed9e5, #b6e3ec, #cbebf1, #e3f4f8, #f7fcfd
- Shades (toward black): #2a8a9d, #257c8d, #216e7d, #1d5f6d, #1a5561, #154751, #113940, #0d2a30, #091c20, #040e10

## Harmonies

- Complementary: #ad432e
- Analogous: #2ead83, #2e58ad
- Triadic: #ad2e98, #98ad2e
- Split-complementary: #ad2e58, #ad832e
- Tetradic: #832ead, #ad432e, #58ad2e

## Colors that go with #2e98ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e98ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #2e98ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #2e98ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/orangered
- **Crimson** #dc143c [pool] — Crimson is paired with #2e98ad in 5 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2e98ad: 5 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Astro (https://brandsweets.com/colors/brands/astro-build), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2e98ad: 10 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #2e98ad in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #2e98ad, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #277f91 (4.63:1); AA: background → #242424 (4.59:1); AAA: text → #1d5f6d (7.22:1)
- On black (#000000): 6.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #31a3b9 (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e98ad-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e98ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.