# #2e69d6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e69d6`
- RGB: rgb(46, 105, 214)
- HSL: hsl(219, 67%, 51%)
- OKLCH: oklch(0.544 0.179 261.3)
- Relative luminance: 0.1554
- Nearest named color: God of Rain (#4466cc, Δ 2.375) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2e69d6

## Tints & shades

- Tints (toward white): #4478da, #5584dd, #6a94e2, #7fa3e6, #95b2ea, #a6bfed, #bbcef2, #d0ddf6, #e1eaf9, #f6f9fd
- Shades (toward black): #275ec4, #2356b3, #1f4b9e, #1b4188, #183977, #132f62, #0f254d, #0b1a37, #081226, #030811

## Harmonies

- Complementary: #d69b2e
- Analogous: #2ebdd6, #472ed6
- Triadic: #d62e69, #69d62e
- Split-complementary: #d6472e, #bdd62e
- Tetradic: #d62ebd, #d69b2e, #2ed647

## Colors that go with #2e69d6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e69d6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2e69d6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2e69d6 in 11 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and BBC's brand system put Blue beside #2e69d6, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2e69d6: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2e69d6: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e69d6 in 18 real palettes, including Foot Locker's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2e69d6: 7 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2354af (7.1:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b72d8 (4.58:1); AA: background → #f2f2f2 (4.57:1); AAA: text → #6e97e2 (7.19:1)

## Brands using this color

- **Loom** — primary #1868db (Δ 1.498) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.498) — https://brandsweets.com/colors/brands/loom-com
- **Fitbit** — secondary #1967d2 (Δ 1.593) — https://brandsweets.com/colors/brands/fitbit-com
- **Wikipedia** — secondary #3366cc (Δ 1.646) — https://brandsweets.com/colors/brands/wikipedia-org
- **HashiCorp** — primary #2264d6 (Δ 1.651) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.651) — https://brandsweets.com/colors/brands/hashicorp-com
- **GitHub** — accent #0969da (Δ 1.758) — https://brandsweets.com/colors/brands/github
- **Foot Locker** — accent #036ad8 (Δ 1.776) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 1.906) — https://brandsweets.com/colors/brands/khanacademy-org
- **NBA** — secondary #0268d6 (Δ 1.952) — https://brandsweets.com/colors/brands/nba-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e69d6-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e69d6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.