# #2e68fa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e68fa`
- RGB: rgb(46, 104, 250)
- HSL: hsl(223, 95%, 58%)
- OKLCH: oklch(0.571 0.226 264)
- Relative luminance: 0.1738
- Nearest named color: Bluerocratic (#1f66ff, Δ 1.291) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2e68fa

## Tints & shades

- Tints (toward white): #4276fa, #5685fb, #6a93fb, #7ea1fc, #92b0fc, #a5befd, #b9cdfd, #cddbfe, #e1e9fe, #f5f8ff
- Shades (toward black): #1556f9, #0647ea, #053fd1, #0536b3, #042f9a, #032781, #031e63, #02174b, #010e2d, #010614

## Harmonies

- Complementary: #fac02e
- Analogous: #2ecefa, #5a2efa
- Triadic: #fa2e68, #68fa2e
- Split-complementary: #fa5a2e, #cefa2e
- Tetradic: #fa2ece, #fac02e, #2efa5a

## Colors that go with #2e68fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e68fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2e68fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2e68fa in 8 real palettes, including Walmart's brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including MongoDB's brand system and EA's brand system put Blue beside #2e68fa, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2e68fa: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2e68fa: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2e68fa: 7 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2e68fa: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0645e5 (7.02:1)
- On black (#000000): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #336bfa (4.62:1); AA: background → #fcfcfc (4.57:1); AAA: text → #6a93fb (7.18:1)

## Brands using this color

- **Rotten Tomatoes** — secondary #326af6 (Δ 0.843) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Behance** — primary #1769ff (Δ 1.34) — https://brandsweets.com/colors/brands/behance-net
- **Yahoo** — accent #0f69ff (Δ 1.55) — https://brandsweets.com/colors/brands/yahoo-com
- **Webflow** — primary #146cf4 (Δ 1.722) — https://brandsweets.com/colors/brands/webflow-com
- **MongoDB** — secondary #006cfa (Δ 1.759) — https://brandsweets.com/colors/brands/mongodb-com
- **Elastic** — accent #0d6efd (Δ 1.766) — https://brandsweets.com/colors/brands/elastic-co
- **Square** — primary #006aff (Δ 1.808) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.808) — https://brandsweets.com/colors/brands/squareup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e68fa-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e68fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.