# #2e6099

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e6099`
- RGB: rgb(46, 96, 153)
- HSL: hsl(212, 54%, 39%)
- OKLCH: oklch(0.483 0.107 253.4)
- Relative luminance: 0.1125
- Nearest named color: Blue Chip (#1d5699, Δ 3.432) — https://brandsweets.com/colors/blue-chip
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2e6099

## Tints & shades

- Tints (toward white): #356fb1, #3f7ec6, #568dcd, #6e9dd4, #85addb, #99bae1, #b0cae8, #c8daef, #e0eaf6, #f7fafd
- Shades (toward black): #2a588d, #264f7e, #224772, #1d3d62, #1a3656, #152c47, #12253b, #0d1b2b, #09141f, #050a10

## Harmonies

- Complementary: #99672e
- Analogous: #2e9699, #312e99
- Triadic: #992e60, #60992e
- Split-complementary: #99312e, #96992e
- Tetradic: #992e96, #99672e, #2e9931

## Colors that go with #2e6099

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e6099: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: triadic] — Firebrick completes a triad with #2e6099 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2e6099 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2e6099 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2e6099 in 8 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #2e6099, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2e6099: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e6099 in 18 real palettes, including Costco's brand system and McDonald's's brand system, as the lead colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2a588d (7.29:1)
- On black (#000000): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3978c0 (4.62:1); AA: background → #d9d9d9 (4.58:1); AAA: text → #6a9bd2 (7.23:1)

## Brands using this color

- **FIFA** — secondary #326295 (Δ 1.049) — https://brandsweets.com/colors/brands/fifa-com
- **Amazon** — accent #2162a1 (Δ 1.485) — https://brandsweets.com/colors/brands/amazon-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e6099-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e6099" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.