# #2e597a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e597a`
- RGB: rgb(46, 89, 122)
- HSL: hsl(206, 45%, 33%)
- OKLCH: oklch(0.448 0.073 243.6)
- Relative luminance: 0.0913
- Nearest named color: Blue Velvet (#0d6183, Δ 2.867) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2e597a

## Tints & shades

- Tints (toward white): #386c94, #417caa, #518ebd, #679dc5, #81aecf, #97bcd8, #b1cde2, #c8dbea, #e1ecf4, #f8fafc
- Shades (toward black): #2a516f, #264964, #224159, #1d394e, #1b3346, #162b3b, #122330, #0e1b25, #0a131a, #060b0f

## Harmonies

- Complementary: #7a4f2e
- Analogous: #2e7a75, #2e337a
- Triadic: #7a2e59, #597a2e
- Split-complementary: #7a2e33, #7a752e
- Tetradic: #752e7a, #7a4f2e, #337a2e

## Colors that go with #2e597a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #2e597a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2e597a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #2e597a, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2e597a: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2e597a: 4 real palettes, including Coca-Cola's brand system and Blizzard's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e597a in 14 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2e597a: 16 real palettes, including HP's brand system and Dutch Bros's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #2e597a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3f7aa6 (4.55:1); AA: background → #cccccc (4.63:1); AAA: text → #679dc5 (7.21:1); AAA: background → #fafafa (7.12:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.969) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e597a-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e597a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.