# #2e5740

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e5740`
- RGB: rgb(46, 87, 64)
- HSL: hsl(146, 31%, 26%)
- OKLCH: oklch(0.419 0.061 157.8)
- Relative luminance: 0.0777
- Nearest named color: Highlander (#3a533d, Δ 1.684) — https://brandsweets.com/colors/highlander
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2e5740

## Tints & shades

- Tints (toward white): #3a6e51, #468662, #54a075, #69b088, #80bc9a, #97c8ad, #afd5bf, #cae3d5, #e1efe7, #f8fbfa
- Shades (toward black): #2a503b, #274936, #213f2e, #1e392a, #1a3225, #172b20, #13251b, #0e1b14, #0b140f, #070d0a

## Harmonies

- Complementary: #572e45
- Analogous: #30572e, #2e5754
- Triadic: #402e57, #57402e
- Split-complementary: #542e57, #572e30
- Tetradic: #2e3057, #572e45, #57542e

## Colors that go with #2e5740

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #2e5740, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e5740 in 4 real palettes, including Codecademy's brand system and MAC Cosmetics's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2e5740: 4 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #2e5740 in 4 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #2e5740 in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #2e5740: 4 real palettes, including Stone and Nursery, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #2e5740: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Teal** #008080 [harmony, pool: analogous] — Teal is #2e5740's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #45825f (4.61:1); AA: background → #c2c2c2 (4.62:1); AAA: text → #58a77a (7.22:1); AAA: background → #ededed (7.02:1)

## Brands using this color

- **Neon** — secondary #285d49 (Δ 1.966) — https://brandsweets.com/colors/brands/neon-tech

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e5740-a2beb1-ce59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e5740" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.