# #2e54bd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e54bd`
- RGB: rgb(46, 84, 189)
- HSL: hsl(224, 61%, 46%)
- OKLCH: oklch(0.482 0.171 265.3)
- Relative luminance: 0.106
- Nearest named color: Blasphemous Blue (#3356aa, Δ 3.138) — https://brandsweets.com/colors/blasphemous-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2e54bd

## Tints & shades

- Tints (toward white): #365ece, #4a6fd3, #6383d9, #7893de, #8ca3e3, #a1b4e8, #b5c4ed, #ced8f3, #e2e8f8, #f7f8fd
- Shades (toward black): #2a4dac, #26459c, #213c87, #1d3577, #192e67, #152656, #111f46, #0c1631, #080f21, #040710

## Harmonies

- Complementary: #bd972e
- Analogous: #2e9bbd, #4f2ebd
- Triadic: #bd2e54, #54bd2e
- Split-complementary: #bd4f2e, #9bbd2e
- Tetradic: #bd2e9b, #bd972e, #2ebd4f

## Colors that go with #2e54bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e54bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2e54bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #2e54bd in 7 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #2e54bd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2e54bd: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e54bd in 18 real palettes, including Chase's brand system and Netflix's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2e54bd: 6 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2e54bd: 6 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2c50b5 (7.19:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4a6fd3 (4.51:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #7893de (7.03:1)

## Brands using this color

- **Fivetran blue** — secondary #2e54b6 (Δ 1.11) — https://brandsweets.com/colors/brands/fivetran-com
- **Etsy** — accent #254ec1 (Δ 1.926) — https://brandsweets.com/colors/brands/etsy-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e54bd-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e54bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.