# #2e3770

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e3770`
- RGB: rgb(46, 55, 112)
- HSL: hsl(232, 42%, 31%)
- OKLCH: oklch(0.361 0.098 273.7)
- Relative luminance: 0.0448
- Nearest named color: Evening Magic (#363e7d, Δ 3.156) — https://brandsweets.com/colors/evening-magic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2e3770

## Tints & shades

- Tints (toward white): #38438a, #414e9f, #4e5cb7, #6773c1, #808acb, #969ed4, #afb6de, #c9cde9, #dee1f2, #f8f8fc
- Shades (toward black): #293165, #262e5e, #222953, #1e2348, #1b2041, #161a36, #12152b, #0d1021, #0a0c19, #06070e

## Harmonies

- Complementary: #70672e
- Analogous: #2e5870, #462e70
- Triadic: #702e37, #37702e
- Split-complementary: #70462e, #58702e
- Tetradic: #702e58, #70672e, #2e7046

## Colors that go with #2e3770

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #2e3770's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 9 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #2e3770, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #2e3770 in 9 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2e3770: 4 real palettes, including Lamborghini's brand system and Kraken's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2e3770: 17 real palettes, including Hasbro's brand system and Panasonic's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #2e3770 in 5 real palettes, including Confluent's brand system and Lido, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Lido (https://brandsweets.com/palettes/vivid#lido), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/lightseagreen
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #2e3770 in 4 real palettes, including Fintech Trust and Mint Modern, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #2e3770: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6370bf (4.6:1); AA: background → #a6a6a6 (4.55:1); AAA: text → #8b94d0 (7.24:1); AAA: background → #cfcfcf (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e3770-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e3770" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.