# #2e2e28

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e2e28`
- RGB: rgb(46, 46, 40)
- HSL: hsl(60, 7%, 17%)
- OKLCH: oklch(0.299 0.011 107)
- Relative luminance: 0.0269
- Nearest named color: Marshland (#2b2e26, Δ 0.668) — https://brandsweets.com/colors/marshland
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/2e2e28

## Tints & shades

- Tints (toward white): #44443b, #5a5a4e, #707061, #868674, #9b9b8c, #aeaea2, #c1c1b8, #d4d4ce, #e7e7e4, #fafafa
- Shades (toward black): #2c2c26, #262621, #23231f, #21211c, #1e1e1a, #191915, #161613, #131311, #0e0e0c, #0b0b09

## Harmonies

- Complementary: #28282e
- Analogous: #2e2b28, #2b2e28
- Triadic: #282e2e, #2e282e
- Split-complementary: #282b2e, #2b282e
- Tetradic: #282e2b, #28282e, #2e282b

## Colors that go with #2e2e28

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #2e2e28 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #2e2e28, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Readymag (https://brandsweets.com/colors/brands/readymag-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Blush and Rain Garden put Blush Pink beside #2e2e28, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2e2e28 in 5 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2e2e28: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #2e2e28, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #2e2e28 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #2e2e28 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.66:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787868 (4.69:1); AA: background → #949494 (4.5:1); AAA: text → #979787 (7.09:1); AAA: background → #bababa (7.04:1)

## Brands using this color

- **Headspace** — text #2d2c2b (Δ 1.032) — https://brandsweets.com/colors/brands/headspace-com
- **Astro** — text #2c2c2c (Δ 1.21) — https://brandsweets.com/colors/brands/astro-build
- **Raycast** — text #2f3031 (Δ 1.56) — https://brandsweets.com/colors/brands/raycast
- **Squarespace** — primary #2a2a2a (Δ 1.757) — https://brandsweets.com/colors/brands/squarespace-com
- **Minecraft** — primary #313131 (Δ 1.76) — https://brandsweets.com/colors/brands/minecraft-net
- **Minecraft** — text #313131 (Δ 1.76) — https://brandsweets.com/colors/brands/minecraft-net
- **Fenty Beauty** — primary #2d2929 (Δ 1.833) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.833) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Gillette** — primary #2b2929 (Δ 1.939) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.939) — https://brandsweets.com/colors/brands/gillette-com

## Curated palettes containing it

- **Homestead** (warm, muted, friendly) — #7b5e3b, #9aa27a, #c96f3a, #f9f5ee, #2f2a24 — Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo. — tool: https://brandsweets.com/palettes/new/7b5e3b-9aa27a-c96f3a-f9f5ee-2f2a24 — collection: https://brandsweets.com/palettes/warm
- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal
- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted
- **Mushroom** (earthy, neutral, muted, minimal) — #8b7b6b, #c4b8a8, #6a7f5a, #f7f4ef, #2f2a25 — Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive. — tool: https://brandsweets.com/palettes/new/8b7b6b-c4b8a8-6a7f5a-f7f4ef-2f2a25 — collection: https://brandsweets.com/palettes/earthy
- **Polaroid** (vintage, light, muted, friendly) — #e08e79, #8fb3a9, #e9c46a, #fbf7ef, #33302c — Washed coral, faded aqua and a mustard — the 1970s film look, desaturated so it feels found rather than designed. — tool: https://brandsweets.com/palettes/new/e08e79-8fb3a9-e9c46a-fbf7ef-33302c — collection: https://brandsweets.com/palettes/vintage
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e2e28-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e2e28" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.