# #2e1d49

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2e1d49`
- RGB: rgb(46, 29, 73)
- HSL: hsl(263, 43%, 20%)
- OKLCH: oklch(0.277 0.079 299)
- Relative luminance: 0.0194
- Nearest named color: Midnight Velvet (#2a2243, Δ 2.067) — https://brandsweets.com/colors/midnight-velvet
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/2e1d49

## Tints & shades

- Tints (toward white): #402966, #533483, #633f9d, #764cb8, #8c69c3, #a287cf, #b9a4db, #ccbde5, #e3dbf0, #f9f8fc
- Shades (toward black): #291a42, #27193e, #221637, #201433, #1c112c, #170f24, #150d21, #100a1a, #0e0916, #09060f

## Harmonies

- Complementary: #38491d
- Analogous: #1d2249, #441d49
- Triadic: #492e1d, #1d492e
- Split-complementary: #49441d, #22491d
- Tetradic: #491d22, #38491d, #1d4944

## Colors that go with #2e1d49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2e1d49: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #2e1d49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Cohere (https://brandsweets.com/colors/brands/cohere-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #2e1d49's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), GEICO (https://brandsweets.com/colors/brands/geico-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #2e1d49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #2e1d49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #2e1d49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #2e1d49 in 10 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #2e1d49, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8662c0 (4.52:1); AA: background → #8f8f8f (4.68:1); AAA: text → #a58ad0 (7.15:1); AAA: background → #b3b3b3 (7.22:1)

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2e1d49-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2e1d49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.