# #2da950

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2da950`
- RGB: rgb(45, 169, 80)
- HSL: hsl(137, 58%, 42%)
- OKLCH: oklch(0.648 0.167 148.4)
- Relative luminance: 0.2951
- Nearest named color: Fennel Fiasco (#00aa44, Δ 1.977) — https://brandsweets.com/colors/fennel-fiasco
- Moods: neutral
- Page: https://brandsweets.com/colors/2da950

## Tints & shades

- Tints (toward white): #33c15c, #42cd69, #5ad37c, #6ed88c, #86df9f, #9ee5b2, #b2ebc2, #cbf1d6, #dff6e5, #f7fdf9
- Shades (toward black): #299949, #248941, #217d3b, #1d6d34, #195d2c, #144d24, #103c1d, #0d3017, #09200f, #041008

## Harmonies

- Complementary: #a92d86
- Analogous: #48a92d, #2da98e
- Triadic: #502da9, #a9502d
- Split-complementary: #8e2da9, #a92d48
- Tetradic: #2d48a9, #a92d86, #a98e2d

## Colors that go with #2da950

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #2da950: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #2da950, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #2da950 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2da950: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #2da950, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #2da950 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #2da950 in 10 real palettes, including Obsidian's brand system and Chime's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #2da950 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #23853f (4.67:1); AA: background → #2b2b2b (4.65:1); AAA: text → #1b6530 (7.12:1)
- On black (#000000): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2ead52 (7.22:1)

## Brands using this color

- **Olympics** — accent #00a651 (Δ 1.615) — https://brandsweets.com/colors/brands/olympics-com
- **Heineken** — primary #00a650 (Δ 1.616) — https://brandsweets.com/colors/brands/heineken-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2da950-a2bead-bb59d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2da950" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.