# #2da948

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2da948`
- RGB: rgb(45, 169, 72)
- HSL: hsl(133, 58%, 42%)
- OKLCH: oklch(0.647 0.174 146.8)
- Relative luminance: 0.294
- Nearest named color: Fennel Fiasco (#00aa44, Δ 1.338) — https://brandsweets.com/colors/fennel-fiasco
- Moods: neutral
- Page: https://brandsweets.com/colors/2da948

## Tints & shades

- Tints (toward white): #33c152, #42cd60, #5ad374, #6ed885, #86df99, #9ee5ae, #b2ebbf, #cbf1d3, #dff6e4, #f7fdf8
- Shades (toward black): #299941, #24893a, #217d35, #1d6d2e, #195d27, #144d21, #103c1a, #0d3015, #09200e, #041007

## Harmonies

- Complementary: #a92d8e
- Analogous: #50a92d, #2da986
- Triadic: #482da9, #a9482d
- Split-complementary: #862da9, #a92d50
- Tetradic: #2d50a9, #a92d8e, #a9862d

## Colors that go with #2da948

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #2da948: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #2da948, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #2da948 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #2da948 in 9 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #2da948 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #2da948: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #2da948 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2da948 in 3 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #238538 (4.68:1); AA: background → #2b2b2b (4.64:1); AAA: text → #1b652b (7.14:1)
- On black (#000000): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2ead4a (7.19:1)

## Brands using this color

- **Heineken** — primary #00a650 (Δ 1.798) — https://brandsweets.com/colors/brands/heineken-com
- **Olympics** — accent #00a651 (Δ 1.851) — https://brandsweets.com/colors/brands/olympics-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2da948-a2beab-b84edf-1f2d28-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2da948" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.