# #2da2b4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2da2b4`
- RGB: rgb(45, 162, 180)
- HSL: hsl(188, 60%, 44%)
- OKLCH: oklch(0.657 0.102 210.2)
- Relative luminance: 0.2969
- Nearest named color: Baltic (#279d9f, Δ 3.241) — https://brandsweets.com/colors/baltic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2da2b4

## Tints & shades

- Tints (toward white): #32b4c8, #47bfd1, #5cc6d6, #74cedc, #89d6e1, #9ddde7, #b6e5ed, #caecf2, #e2f5f8, #f7fcfd
- Shades (toward black): #2993a3, #258493, #217683, #1d6772, #185862, #144952, #103b41, #0c2c31, #081d21, #040f10

## Harmonies

- Complementary: #b43f2d
- Analogous: #2db482, #2d5eb4
- Triadic: #b42da2, #a2b42d
- Split-complementary: #b42d5e, #b4822d
- Tetradic: #822db4, #b43f2d, #5eb42d

## Colors that go with #2da2b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2da2b4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #2da2b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Substack (https://brandsweets.com/colors/brands/substack-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #2da2b4 in 4 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #2da2b4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2da2b4 in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2da2b4: 6 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #2da2b4, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Olympics's brand system put Orange beside #2da2b4, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #24818f (4.55:1); AA: background → #2b2b2b (4.68:1); AAA: text → #1b5f6a (7.26:1)
- On black (#000000): 6.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2ea5b8 (7.19:1)

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.256) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2da2b4-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2da2b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.