# #2d90cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d90cd`
- RGB: rgb(45, 144, 205)
- HSL: hsl(203, 64%, 49%)
- OKLCH: oklch(0.625 0.128 240.9)
- Relative luminance: 0.2491
- Nearest named color: Blue Burst (#309cd0, Δ 3.404) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2d90cd

## Tints & shades

- Tints (toward white): #3f9bd5, #54a6d9, #68b1de, #7dbce3, #92c7e7, #a3cfeb, #b8daef, #cde5f4, #e2f0f9, #f7fbfd
- Shades (toward black): #2984bc, #2575a7, #216a97, #1c5b82, #194f71, #14405c, #11354b, #0c2636, #081a26, #040c11

## Harmonies

- Complementary: #cd6a2d
- Analogous: #2dcdba, #2d40cd
- Triadic: #cd2d90, #90cd2d
- Split-complementary: #cd2d40, #cdba2d
- Tetradic: #ba2dcd, #cd6a2d, #40cd2d

## Colors that go with #2d90cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d90cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #2d90cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Readymag (https://brandsweets.com/colors/brands/readymag-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2d90cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2d90cd in 13 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #2d90cd, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2d90cd: 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #2d90cd in 10 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #2d90cd in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #277bb0 (4.62:1); AA: background → #212121 (4.59:1); AAA: text → #1d5e86 (7.01:1)
- On black (#000000): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #439dd6 (7.03:1)

## Brands using this color

- **Telegram** — secondary #318fd3 (Δ 1.063) — https://brandsweets.com/colors/brands/telegram-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d90cd-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d90cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.