# #2d898f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d898f`
- RGB: rgb(45, 137, 143)
- HSL: hsl(184, 52%, 37%)
- OKLCH: oklch(0.58 0.084 201.3)
- Relative luminance: 0.2043
- Nearest named color: darkcyan (#008b8b, Δ 1.772) — https://brandsweets.com/colors/darkcyan
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2d898f

## Tints & shades

- Tints (toward white): #359fa7, #3cb5be, #51c0c8, #68c8cf, #83d2d8, #9adbdf, #b1e3e7, #c9ebee, #e0f4f5, #f7fcfd
- Shades (toward black): #2a7e84, #256f74, #216469, #1d595d, #1a4e51, #153f42, #113436, #0d292b, #091a1b, #050f10

## Harmonies

- Complementary: #8f342d
- Analogous: #2d8f65, #2d588f
- Triadic: #8f2d89, #898f2d
- Split-complementary: #8f2d58, #8f652d
- Tetradic: #652d8f, #8f342d, #588f2d

## Colors that go with #2d898f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d898f: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #2d898f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #2d898f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2d898f in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2d898f: 6 real palettes, including Intel's brand system and Hershey's's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2d898f: 4 real palettes, including Deep Water and Telegram's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2d898f: 13 real palettes, including Peacock and Campus, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2d898f: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2b8188 (4.57:1); AA: background → #121212 (4.54:1); AAA: text → #206065 (7.19:1)
- On black (#000000): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #37a6ae (7.23:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d898f-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d898f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.