# #2d79eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d79eb`
- RGB: rgb(45, 121, 235)
- HSL: hsl(216, 83%, 55%)
- OKLCH: oklch(0.593 0.188 258.9)
- Relative luminance: 0.2023
- Nearest named color: Azure (#007fff, Δ 3.293) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2d79eb

## Tints & shades

- Tints (toward white): #4085ed, #5794ef, #6aa0f1, #7cacf3, #94bbf5, #a6c7f7, #b9d2f8, #ccdefa, #e3edfc, #f6f9fe
- Shades (toward black): #166ae9, #1460d2, #1155bb, #0f4aa3, #0d408c, #0a3370, #082859, #061e41, #04132a, #020913

## Harmonies

- Complementary: #eb9f2d
- Analogous: #2dd8eb, #402deb
- Triadic: #eb2d79, #79eb2d
- Split-complementary: #eb402d, #d8eb2d
- Tetradic: #eb2dd8, #eb9f2d, #2deb40

## Colors that go with #2d79eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d79eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2d79eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2d79eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2d79eb in 12 real palettes, including Walmart's brand system and Google's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and BBC's brand system put Blue beside #2d79eb, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2d79eb: 11 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2d79eb: 9 real palettes, including Patreon's brand system and Elastic's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2d79eb: 6 real palettes, including Honda's brand system and Bose's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1f70ea (4.6:1); AA: background → #121212 (4.5:1); AAA: text → #1153b6 (7.15:1)
- On black (#000000): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c97f0 (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d79eb-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d79eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.