# #2d669f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d669f`
- RGB: rgb(45, 102, 159)
- HSL: hsl(210, 56%, 40%)
- OKLCH: oklch(0.5 0.109 250.9)
- Relative luminance: 0.1256
- Nearest named color: Chill of the Night (#256d8d, Δ 4.039) — https://brandsweets.com/colors/chill-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2d669f

## Tints & shades

- Tints (toward white): #3475b7, #4085c9, #5491cf, #6ca1d5, #84b0dc, #9cbfe3, #b3cfea, #c7dbef, #dfebf6, #f7fafd
- Shades (toward black): #285c8f, #255483, #214a73, #1d4267, #193858, #142e48, #11263c, #0c1c2c, #091420, #040a10

## Harmonies

- Complementary: #9f662d
- Analogous: #2d9f9f, #2d2d9f
- Triadic: #9f2d66, #669f2d
- Split-complementary: #9f2d2d, #9f9f2d
- Tetradic: #9f2d9f, #9f662d, #2d9f2d

## Colors that go with #2d669f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d669f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2d669f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2d669f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2d669f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2d669f in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2d669f, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2d669f: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2d669f: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #27598b (7.27:1)
- On black (#000000): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3578bb (4.56:1); AA: background → #e0e0e0 (4.53:1); AAA: text → #649cd3 (7.24:1)

## Brands using this color

- **Amazon** — accent #2162a1 (Δ 1.646) — https://brandsweets.com/colors/brands/amazon-com
- **FIFA** — secondary #326295 (Δ 1.76) — https://brandsweets.com/colors/brands/fifa-com
- **Slack** — primary #1264a3 (Δ 1.886) — https://brandsweets.com/colors/brands/slack-com
- **Slack** — accent #1264a3 (Δ 1.886) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d669f-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d669f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.