# #2d63ae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d63ae`
- RGB: rgb(45, 99, 174)
- HSL: hsl(215, 59%, 43%)
- OKLCH: oklch(0.503 0.133 257.3)
- Relative luminance: 0.1254
- Nearest named color: Denim (#1560bd, Δ 2.986) — https://brandsweets.com/colors/denim
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2d63ae

## Tints & shades

- Tints (toward white): #3371c7, #447ecf, #5d8fd5, #719dda, #89aee1, #9ebce6, #b6cdec, #cadbf1, #e3ebf8, #f7f9fd
- Shades (toward black): #295a9e, #25508e, #20477e, #1c3e6d, #193761, #152e51, #112541, #0d1c31, #081220, #040910

## Harmonies

- Complementary: #ae782d
- Analogous: #2da4ae, #382dae
- Triadic: #ae2d63, #63ae2d
- Split-complementary: #ae382d, #a4ae2d
- Tetradic: #ae2da4, #ae782d, #2dae38

## Colors that go with #2d63ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d63ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: triadic] — Firebrick completes a triad with #2d63ae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2d63ae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2d63ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2d63ae in 8 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2d63ae, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2d63ae: 5 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2d63ae in 17 real palettes, including McDonald's's brand system and Netflix's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #28579a (7.19:1)
- On black (#000000): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3876cc (4.63:1); AA: background → #e0e0e0 (4.54:1); AAA: text → #6997d8 (7.02:1)

## Brands using this color

- **British Airways** — secondary #3468ad (Δ 1.662) — https://brandsweets.com/colors/brands/britishairways-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d63ae-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d63ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.