# #2d5d71

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d5d71`
- RGB: rgb(45, 93, 113)
- HSL: hsl(198, 43%, 31%)
- OKLCH: oklch(0.453 0.061 227.6)
- Relative luminance: 0.0958
- Nearest named color: Atlantis (#336172, Δ 1.456) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2d5d71

## Tints & shades

- Tints (toward white): #37728b, #4083a0, #4c98b8, #66a6c2, #7fb5cc, #95c2d5, #afd1df, #c8dfe9, #deecf2, #f8fbfc
- Shades (toward black): #295466, #264e5f, #214554, #1d3c49, #1a3642, #162d37, #11242c, #0d1b21, #0a151a, #060c0f

## Harmonies

- Complementary: #71412d
- Analogous: #2d7163, #2d3b71
- Triadic: #712d5d, #5d712d
- Split-complementary: #712d3b, #71632d
- Tetradic: #632d71, #71412d, #3b712d

## Colors that go with #2d5d71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: analogous] — Denim is #2d5d71's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2d5d71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #2d5d71, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2d5d71: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2d5d71: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #2d5d71 in 10 real palettes, including Codecademy's brand system and Gemstone, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Costco (https://brandsweets.com/colors/brands/costco-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2d5d71: 4 real palettes, including Lamborghini's brand system and Warp's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #2d5d71: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.2:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3d7e99 (4.64:1); AA: background → #cfcfcf (4.62:1); AAA: text → #579ebc (7.02:1); AAA: background → #fcfcfc (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d5d71-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d5d71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.