# #2d3d48

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d3d48`
- RGB: rgb(45, 61, 72)
- HSL: hsl(204, 23%, 23%)
- OKLCH: oklch(0.351 0.028 238.6)
- Relative luminance: 0.0436
- Nearest named color: Artist’s Charcoal (#37393e, Δ 2.178) — https://brandsweets.com/colors/artists-charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2d3d48

## Tints & shades

- Tints (toward white): #3d5361, #4b6577, #5a7b90, #6c8da3, #85a0b2, #9bb1c0, #b4c5d0, #cad6de, #e3e9ed, #f9fafb
- Shades (toward black): #293842, #25333c, #212d35, #1d282f, #1b252c, #182026, #141b1f, #101519, #0c1013, #080b0d

## Harmonies

- Complementary: #48382d
- Analogous: #2d4845, #2d3048
- Triadic: #482d3d, #3d482d
- Split-complementary: #482d30, #48452d
- Tetradic: #452d48, #48382d, #30482d

## Colors that go with #2d3d48

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #2d3d48 in 4 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Jeep's brand system and Minecraft's brand system put Blue beside #2d3d48, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #2d3d48, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2d3d48 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2d3d48: 7 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #2d3d48, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2d3d48: 9 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #2d3d48 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.21:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5a7b90 (4.67:1); AA: background → #a6a6a6 (4.61:1); AAA: text → #7b99ad (7:1); AAA: background → #cfcfcf (7.2:1)

## Brands using this color

- **Blizzard** — secondary #323a48 (Δ 1.169) — https://brandsweets.com/colors/brands/blizzard-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d3d48-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d3d48" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.