# #2d3539

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d3539`
- RGB: rgb(45, 53, 57)
- HSL: hsl(200, 12%, 20%)
- OKLCH: oklch(0.323 0.013 229.3)
- Relative luminance: 0.034
- Nearest named color: Aztec (#293432, Δ 1.438) — https://brandsweets.com/colors/aztec
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2d3539

## Tints & shades

- Tints (toward white): #3f4a50, #515f67, #60727b, #738791, #8a9ba3, #a1aeb5, #b8c2c7, #ccd3d7, #e2e7e9, #f9fafb
- Shades (toward black): #283033, #262d31, #22282b, #1f2528, #1b2022, #161b1d, #14181a, #101314, #0d1011, #090b0b

## Harmonies

- Complementary: #39312d
- Analogous: #2d3937, #2d2f39
- Triadic: #392d35, #35392d
- Split-complementary: #392d2f, #39372d
- Tetradic: #372d39, #39312d, #2f392d

## Colors that go with #2d3539

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #2d3539 in 9 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside #2d3539, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #2d3539, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2d3539 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2d3539: 9 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #2d3539, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #2d3539 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #2d3539 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #657781 (4.51:1); AA: background → #9c9c9c (4.55:1); AAA: text → #8798a1 (7.04:1); AAA: background → #c2c2c2 (7.02:1)

## Brands using this color

- **Audi** — primary #2c343f (Δ 1.246) — https://brandsweets.com/colors/brands/audi-com
- **Docker** — primary #2c333f (Δ 1.468) — https://brandsweets.com/colors/brands/docker-com
- **Bloomberg** — secondary #2b333f (Δ 1.491) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — accent #2b333f (Δ 1.491) — https://brandsweets.com/colors/brands/hermes-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — secondary #2b333f (Δ 1.491) — https://brandsweets.com/colors/brands/playstation-com
- **Minecraft** — primary #313131 (Δ 1.634) — https://brandsweets.com/colors/brands/minecraft-net
- **Minecraft** — text #313131 (Δ 1.634) — https://brandsweets.com/colors/brands/minecraft-net
- **Raycast** — text #2f3031 (Δ 1.811) — https://brandsweets.com/colors/brands/raycast
- **Mercury** — primary #323341 (Δ 1.994) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d3539-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d3539" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.