# #2d2d39

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d2d39`
- RGB: rgb(45, 45, 57)
- HSL: hsl(240, 12%, 20%)
- OKLCH: oklch(0.302 0.022 285)
- Relative luminance: 0.0273
- Nearest named color: Haiti (#2c2a35, Δ 1.104) — https://brandsweets.com/colors/haiti
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2d2d39

## Tints & shades

- Tints (toward white): #3f3f50, #515167, #60607b, #737391, #8a8aa3, #a1a1b5, #b8b8c7, #ccccd7, #e2e2e9, #f9f9fb
- Shades (toward black): #282833, #262631, #22222b, #1f1f28, #1b1b22, #16161d, #14141a, #101014, #0d0d11, #09090b

## Harmonies

- Complementary: #39392d
- Analogous: #2d3339, #332d39
- Triadic: #392d2d, #2d392d
- Split-complementary: #39332d, #33392d
- Tetradic: #392d33, #39392d, #2d3933

## Colors that go with #2d2d39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #2d2d39 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside #2d2d39, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Blush and Rain Garden put Blush Pink beside #2d2d39, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2d2d39 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2d2d39: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #2d2d39, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #2d2d39 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #2d2d39 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737391 (4.59:1); AA: background → #969696 (4.59:1); AAA: text → #9595ac (7.17:1); AAA: background → #bdbdbd (7.23:1)

## Brands using this color

- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.4) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Amazon** — secondary #232f3e (Δ 1.738) — https://brandsweets.com/colors/brands/amazon-com
- **Volkswagen** — secondary #293043 (Δ 1.852) — https://brandsweets.com/colors/brands/vw-com
- **Asana** — primary #273240 (Δ 1.887) — https://brandsweets.com/colors/brands/asana-com
- **Vimeo** — secondary #23313b (Δ 1.9) — https://brandsweets.com/colors/brands/vimeo-com
- **Bloomberg** — secondary #2b333f (Δ 1.97) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — accent #2b333f (Δ 1.97) — https://brandsweets.com/colors/brands/hermes-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — secondary #2b333f (Δ 1.97) — https://brandsweets.com/colors/brands/playstation-com
- **Docker** — primary #2c333f (Δ 1.976) — https://brandsweets.com/colors/brands/docker-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean
- **Dusty Blue** (wedding, cool, muted, calm) — #6f8faf, #b9c7d6, #d6b39c, #f9fafb, #26313d — Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph. — tool: https://brandsweets.com/palettes/new/6f8faf-b9c7d6-d6b39c-f9fafb-26313d — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d2d39-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d2d39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.