# #2d282e

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d282e`
- RGB: rgb(45, 40, 46)
- HSL: hsl(290, 7%, 17%)
- OKLCH: oklch(0.285 0.013 320.6)
- Relative luminance: 0.0227
- Nearest named color: Anthracite (#28282d, Δ 0.95) — https://brandsweets.com/colors/anthracite
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/2d282e

## Tints & shades

- Tints (toward white): #433b44, #584e5a, #6d6170, #837486, #998c9b, #aca2ae, #c0b8c1, #d3ced4, #e7e4e7, #fafafa
- Shades (toward black): #2b262c, #252126, #231f23, #201c21, #1d1a1e, #181519, #151316, #131113, #0d0c0e, #0b090b

## Harmonies

- Complementary: #292e28
- Analogous: #2a282e, #2e282c
- Triadic: #2e2d28, #282e2d
- Split-complementary: #2c2e28, #282e2a
- Tetradic: #2e2a28, #292e28, #282c2e

## Colors that go with #2d282e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #2d282e without the hard edge of pure #000. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2d282e in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #2d282e, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #2d282e in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Blush and Graphite Mono put Blush Pink beside #2d282e, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #2d282e, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2d282e in 5 real palettes, including Polaroid and Kiln, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2d282e: 10 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.44:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #807283 (4.65:1); AA: background → #919191 (4.58:1); AAA: text → #9e92a0 (7.07:1); AAA: background → #b5b5b5 (7.04:1)

## Brands using this color

- **Loom** — text #292a2e (Δ 0.946) — https://brandsweets.com/colors/brands/loom-com
- **Fenty Beauty** — primary #2d2929 (Δ 1.09) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.09) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Gillette** — primary #2b2929 (Δ 1.169) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.169) — https://brandsweets.com/colors/brands/gillette-com
- **Squarespace** — primary #2a2a2a (Δ 1.293) — https://brandsweets.com/colors/brands/squarespace-com
- **McDonald's** — text #292929 (Δ 1.345) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.357) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Readymag** — text #282828 (Δ 1.51) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.51) — https://brandsweets.com/colors/brands/youtube-com
- **Astro** — text #2c2c2c (Δ 1.545) — https://brandsweets.com/colors/brands/astro-build
- **Superhuman** — text #292827 (Δ 1.553) — https://brandsweets.com/colors/brands/superhuman-com
- **Vodafone** — text #25282b (Δ 1.597) — https://brandsweets.com/colors/brands/vodafone-com
- **Headspace** — text #2d2c2b (Δ 1.653) — https://brandsweets.com/colors/brands/headspace-com
- **American Eagle** — primary #24272a (Δ 1.874) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.874) — https://brandsweets.com/colors/brands/ae-com
- **Opera** — accent #252836 (Δ 1.995) — https://brandsweets.com/colors/brands/opera-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d282e-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d282e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.