# #2d2786

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2d2786`
- RGB: rgb(45, 39, 134)
- HSL: hsl(244, 55%, 34%)
- OKLCH: oklch(0.348 0.152 277.8)
- Relative luminance: 0.0373
- Nearest named color: Deep Space Rodeo (#332277, Δ 2.977) — https://brandsweets.com/colors/deep-space-rodeo
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2d2786

## Tints & shades

- Tints (toward white): #352e9e, #3f36ba, #4e45c9, #6861d1, #7f79d8, #9690df, #b0ace7, #c7c4ee, #e1dff6, #f7f7fd
- Shades (toward black): #29247b, #25206f, #211d63, #1d1957, #19164b, #15123f, #110f33, #0d0b28, #09081c, #050510

## Harmonies

- Complementary: #808627
- Analogous: #275086, #5d2786
- Triadic: #862d27, #27862d
- Split-complementary: #865d27, #508627
- Tetradic: #862750, #808627, #27865d

## Colors that go with #2d2786

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2d2786: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #2d2786's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #2d2786, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #2d2786 in 7 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2d2786: 9 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #2d2786 in 7 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #2d2786 in 4 real palettes, including Gillette's brand system and Boeing's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #2d2786 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7069d3 (4.65:1); AA: background → #a1a1a1 (4.66:1); AAA: text → #928cde (7.03:1); AAA: background → #c7c7c7 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2d2786-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2d2786" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.