# #2c72af

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2c72af`
- RGB: rgb(44, 114, 175)
- HSL: hsl(208, 60%, 43%)
- OKLCH: oklch(0.538 0.118 248.4)
- Relative luminance: 0.1567
- Nearest named color: Campanula (#3473b7, Δ 1.46) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2c72af

## Tints & shades

- Tints (toward white): #3282c8, #438ed0, #5c9dd6, #70a9db, #89b8e1, #9dc4e7, #b6d3ed, #cadff2, #e2eef8, #f7fafd
- Shades (toward black): #28679f, #245d8f, #20527e, #1c486e, #184062, #143552, #102a41, #0c2031, #081521, #040b10

## Harmonies

- Complementary: #af692c
- Analogous: #2cafab, #2c30af
- Triadic: #af2c72, #72af2c
- Split-complementary: #af2c30, #afab2c
- Tetradic: #ab2caf, #af692c, #30af2c

## Colors that go with #2c72af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2c72af: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2c72af — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #2c72af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Etsy (https://brandsweets.com/colors/brands/etsy-com), Semrush (https://brandsweets.com/colors/brands/semrush-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2c72af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2c72af in 9 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2c72af, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2c72af: 10 real palettes, including Glacier and General Mills's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2c72af: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #235a8b (7.22:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f7abc (4.63:1); AA: background → #f2f2f2 (4.54:1); AAA: text → #589bd5 (7.06:1)

## Brands using this color

- **Discover** — secondary #1e71ac (Δ 1.06) — https://brandsweets.com/colors/brands/discover-com
- **Linkedin** — primary #0073b1 (Δ 1.642) — https://brandsweets.com/colors/brands/linkedin-com
- **AT&T** — secondary #0072b2 (Δ 1.718) — https://brandsweets.com/colors/brands/att-com
- **Discover** — accent #2477ab (Δ 1.727) — https://brandsweets.com/colors/brands/discover-com
- **Capital One** — accent #0276b1 (Δ 1.742) — https://brandsweets.com/colors/brands/capitalone-com
- **Lemon Squeezy** — accent #0075ad (Δ 1.827) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **The New York Times** — secondary #346eb7 (Δ 1.933) — https://brandsweets.com/colors/brands/nytimes-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2c72af-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2c72af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.