# #2c68d8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2c68d8`
- RGB: rgb(44, 104, 216)
- HSL: hsl(219, 69%, 51%)
- OKLCH: oklch(0.543 0.183 261.4)
- Relative luminance: 0.1539
- Nearest named color: Royal Blue (#4169e1, Δ 2.372) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2c68d8

## Tints & shades

- Tints (toward white): #4178dc, #5384df, #6893e3, #7ea3e7, #93b2eb, #a5beee, #bacef2, #d0ddf6, #e1e9f9, #f6f9fd
- Shades (toward black): #245dc6, #2155b5, #1d4b9f, #19418a, #163979, #122f63, #0e244e, #0a1a38, #071227, #030811

## Harmonies

- Complementary: #d89c2c
- Analogous: #2cbed8, #462cd8
- Triadic: #d82c68, #68d82c
- Split-complementary: #d8462c, #bed82c
- Tetradic: #d82cbe, #d89c2c, #2cd846

## Colors that go with #2c68d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2c68d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2c68d8 in 11 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including BBC's brand system and Pixar's brand system put Blue beside #2c68d8, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2c68d8: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2c68d8: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2c68d8 in 18 real palettes, including Foot Locker's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2c68d8: 7 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #2c68d8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2053b1 (7.16:1)
- On black (#000000): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3971db (4.56:1); AA: background → #f0f0f0 (4.52:1); AAA: text → #6c96e4 (7.12:1)

## Brands using this color

- **Loom** — primary #1868db (Δ 1.166) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.166) — https://brandsweets.com/colors/brands/loom-com
- **HashiCorp** — primary #2264d6 (Δ 1.359) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.359) — https://brandsweets.com/colors/brands/hashicorp-com
- **GitHub** — accent #0969da (Δ 1.519) — https://brandsweets.com/colors/brands/github
- **Fitbit** — secondary #1967d2 (Δ 1.542) — https://brandsweets.com/colors/brands/fitbit-com
- **Foot Locker** — accent #036ad8 (Δ 1.638) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 1.78) — https://brandsweets.com/colors/brands/khanacademy-org
- **NBA** — secondary #0268d6 (Δ 1.787) — https://brandsweets.com/colors/brands/nba-com
- **Wikipedia** — secondary #3366cc (Δ 1.889) — https://brandsweets.com/colors/brands/wikipedia-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2c68d8-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2c68d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.