# #2b98ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b98ca`
- RGB: rgb(43, 152, 202)
- HSL: hsl(199, 65%, 48%)
- OKLCH: oklch(0.642 0.12 233.6)
- Relative luminance: 0.2723
- Nearest named color: Blue Burst (#309cd0, Δ 1.381) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2b98ca

## Tints & shades

- Tints (toward white): #39a4d5, #4eadda, #63b7de, #78c1e2, #8dcbe7, #a2d4eb, #b7def0, #cde8f4, #e2f1f9, #f7fbfd
- Shades (toward black): #278bb9, #237ba4, #1f6f93, #1b5f7e, #17526d, #14455d, #0f3648, #0c2937, #071922, #040d11

## Harmonies

- Complementary: #ca5d2b
- Analogous: #2bcaad, #2b48ca
- Triadic: #ca2b98, #98ca2b
- Split-complementary: #ca2b48, #caad2b
- Tetradic: #ad2bca, #ca5d2b, #48ca2b

## Colors that go with #2b98ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b98ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2b98ca in 10 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2b98ca: 5 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #2b98ca in 6 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #2b98ca in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2b98ca: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2b98ca: 19 real palettes, including Gopro's brand system and Apple's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Chocolate** #d2691e [harmony: complementary] — Chocolate sits directly opposite #2b98ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #247ea8 (4.54:1); AA: background → #262626 (4.65:1); AAA: text → #1b5f7e (7.04:1)
- On black (#000000): 6.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #31a0d3 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b98ca-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b98ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.