# #2b7d63

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b7d63`
- RGB: rgb(43, 125, 99)
- HSL: hsl(161, 49%, 33%)
- OKLCH: oklch(0.533 0.089 168.5)
- Relative luminance: 0.1608
- Nearest named color: Amazon (#387b54, Δ 2.09) — https://brandsweets.com/colors/amazon
- Moods: neutral
- Page: https://brandsweets.com/colors/2b7d63

## Tints & shades

- Tints (toward white): #349878, #3caf8a, #4cc29d, #63caa9, #7ed3b8, #95dbc4, #afe4d3, #c6ebe0, #e1f5ee, #f7fcfb
- Shades (toward black): #27725a, #236751, #1f5b48, #1b503f, #194839, #153d30, #113127, #0d261e, #091b15, #050f0c

## Harmonies

- Complementary: #7d2b45
- Analogous: #2b7d3a, #2b6e7d
- Triadic: #632b7d, #7d632b
- Split-complementary: #7d2b6e, #7d3a2b
- Tetradic: #3a2b7d, #7d2b45, #6e7d2b

## Colors that go with #2b7d63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b7d63: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #2b7d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #2b7d63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #2b7d63, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2b7d63: 5 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2b7d63: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #2b7d63 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Fireside (https://brandsweets.com/palettes/dark#fireside), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #2b7d63, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #22634e (7.09:1)
- On black (#000000): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8569 (4.68:1); AA: background → #f5f5f5 (4.57:1); AAA: text → #39a784 (7.03:1)

## Brands using this color

- **Shopify** — primary #008060 (Δ 1.893) — https://brandsweets.com/colors/brands/shopify

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b7d63-a2beb8-d459bb-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b7d63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.