# #2b7af7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b7af7`
- RGB: rgb(43, 122, 247)
- HSL: hsl(217, 93%, 57%)
- OKLCH: oklch(0.603 0.202 259.6)
- Relative luminance: 0.2115
- Nearest named color: Azure (#007fff, Δ 1.853) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2b7af7

## Tints & shades

- Tints (toward white): #3f86f8, #5392f9, #669ff9, #7aabfa, #93bbfb, #a6c7fc, #bad4fd, #cee0fd, #e1ecfe, #f5f9ff
- Shades (toward black): #136af6, #085ce2, #0752ca, #0648b1, #063e99, #04327b, #042862, #031e4a, #02122c, #010814

## Harmonies

- Complementary: #f7a92b
- Analogous: #2be0f7, #432bf7
- Triadic: #f72b7a, #7af72b
- Split-complementary: #f7432b, #e0f72b
- Tetradic: #f72be0, #f7a92b, #2bf743

## Colors that go with #2b7af7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b7af7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2b7af7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #2b7af7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #2b7af7 in 11 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Cargo's brand system and Samsung's brand system put Blue beside #2b7af7, as the accent. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2b7af7: 10 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2b7af7: 9 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2b7af7: 17 real palettes, including Guinness's brand system and Coursera's brand system, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #186df7 (4.6:1); AA: background → #141414 (4.59:1); AAA: text → #0750c5 (7.09:1)
- On black (#000000): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5895f9 (7.08:1)

## Brands using this color

- **PostHog** — secondary #2f80fa (Δ 1.617) — https://brandsweets.com/colors/brands/posthog-com
- **OnePlus** — secondary #007bff (Δ 1.688) — https://brandsweets.com/colors/brands/oneplus-com
- **Absolut** — secondary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 1.737) — https://brandsweets.com/colors/brands/samsung-com
- **Penpot** — accent #1677ff (Δ 1.76) — https://brandsweets.com/colors/brands/penpot-app
- **Confluent** — secondary #0079ff (Δ 1.82) — https://brandsweets.com/colors/brands/confluent-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b7af7-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b7af7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.