# #2b70b6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b70b6`
- RGB: rgb(43, 112, 182)
- HSL: hsl(210, 62%, 44%)
- OKLCH: oklch(0.537 0.13 251.8)
- Relative luminance: 0.1548
- Nearest named color: Campanula (#3473b7, Δ 1.177) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2b70b6

## Tints & shades

- Tints (toward white): #2f7dca, #458cd3, #5a99d8, #73a8de, #87b5e3, #9cc2e8, #b5d1ee, #c9def2, #e2edf8, #f7fafd
- Shades (toward black): #2766a5, #235c95, #1f5284, #1b4774, #173d63, #133353, #102942, #0c1f32, #081421, #040a11

## Harmonies

- Complementary: #b6702b
- Analogous: #2bb6b6, #2b2bb6
- Triadic: #b62b70, #70b62b
- Split-complementary: #b62b2b, #b6b62b
- Tetradic: #b62bb6, #b6702b, #2bb62b

## Colors that go with #2b70b6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b70b6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2b70b6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2b70b6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2b70b6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2b70b6 in 9 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2b70b6, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2b70b6: 11 real palettes, including General Mills's brand system and Glacier, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2b70b6: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #225991 (7.23:1)
- On black (#000000): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e78c2 (4.58:1); AA: background → #f2f2f2 (4.58:1); AAA: text → #5e9cd9 (7.23:1)

## Brands using this color

- **The New York Times** — secondary #346eb7 (Δ 0.834) — https://brandsweets.com/colors/brands/nytimes-com
- **State Farm** — accent #0a70bc (Δ 1.634) — https://brandsweets.com/colors/brands/statefarm-com
- **Venmo** — accent #0070ba (Δ 1.706) — https://brandsweets.com/colors/brands/venmo-com
- **AT&T** — secondary #0072b2 (Δ 1.851) — https://brandsweets.com/colors/brands/att-com
- **Skechers** — accent #1973c1 (Δ 1.854) — https://brandsweets.com/colors/brands/skechers-com
- **Discover** — secondary #1e71ac (Δ 1.889) — https://brandsweets.com/colors/brands/discover-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b70b6-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b70b6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.