# #2b60b6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b60b6`
- RGB: rgb(43, 96, 182)
- HSL: hsl(217, 62%, 44%)
- OKLCH: oklch(0.501 0.148 259.7)
- Relative luminance: 0.1226
- Nearest named color: Denim (#1560bd, Δ 1.646) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2b60b6

## Tints & shades

- Tints (toward white): #2f6bca, #457cd3, #5a8ad8, #739cde, #87aae3, #9cb9e8, #b5caee, #c9d9f2, #e2ebf8, #f7f9fd
- Shades (toward black): #2757a5, #234f95, #1f4684, #1b3d74, #173463, #132c53, #102342, #0c1a32, #081121, #040911

## Harmonies

- Complementary: #b6802b
- Analogous: #2ba6b6, #3b2bb6
- Triadic: #b62b60, #60b62b
- Split-complementary: #b63b2b, #a6b62b
- Tetradic: #b62ba6, #b6802b, #2bb63b

## Colors that go with #2b60b6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b60b6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #2b60b6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2b60b6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2b60b6 in 8 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #2b60b6, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2b60b6: 6 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2b60b6 in 19 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2b60b6: 6 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2757a5 (7.02:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3973d0 (4.54:1); AA: background → #dedede (4.52:1); AAA: text → #6a96dc (7.01:1)

## Brands using this color

- **Campbell's** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 1.775) — https://brandsweets.com/colors/brands/warnerbros-com
- **Dell** — secondary #0063b8 (Δ 1.883) — https://brandsweets.com/colors/brands/dell-com
- **Skechers** — secondary #0063ba (Δ 1.912) — https://brandsweets.com/colors/brands/skechers-com
- **Bing** — accent #3366bb (Δ 1.987) — https://brandsweets.com/colors/brands/bing-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b60b6-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b60b6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.