# #2b5f7d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b5f7d`
- RGB: rgb(43, 95, 125)
- HSL: hsl(202, 49%, 33%)
- OKLCH: oklch(0.464 0.074 236.7)
- Relative luminance: 0.1018
- Nearest named color: Blue Velvet (#0d6183, Δ 1.802) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, modern
- Page: https://brandsweets.com/colors/2b5f7d

## Tints & shades

- Tints (toward white): #347398, #3c85af, #4c97c2, #63a4ca, #7eb4d3, #95c1db, #afd0e4, #c6deeb, #e1edf5, #f7fbfc
- Shades (toward black): #275672, #234e67, #1f455b, #1b3d50, #193748, #152e3d, #112531, #0d1d26, #09141b, #050c0f

## Harmonies

- Complementary: #7d492b
- Analogous: #2b7d72, #2b367d
- Triadic: #7d2b5f, #5f7d2b
- Split-complementary: #7d2b36, #7d722b
- Tetradic: #722b7d, #7d492b, #367d2b

## Colors that go with #2b5f7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #2b5f7d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2b5f7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2b5f7d in 4 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #2b5f7d, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2b5f7d: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2b5f7d: 6 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #2b5f7d: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #2b5f7d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2a5c7a (7.22:1)
- On black (#000000): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #387ca3 (4.58:1); AA: background → #d1d1d1 (4.53:1); AAA: text → #589dc6 (7.05:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 0.912) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b5f7d-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b5f7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.