# #2b208d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2b208d`
- RGB: rgb(43, 32, 141)
- HSL: hsl(246, 63%, 34%)
- OKLCH: oklch(0.343 0.169 277.2)
- Relative luminance: 0.0347
- Nearest named color: Dramatic Blue (#240093, Δ 4) — https://brandsweets.com/colors/dramatic-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2b208d

## Tints & shades

- Tints (toward white): #3326a6, #3b2cc3, #4b3cd3, #6659d9, #7d72df, #948be5, #aea8eb, #c5c1f1, #e0def7, #f7f7fd
- Shades (toward black): #271d81, #231a74, #201868, #1c155b, #18124f, #140f43, #100c36, #0d092a, #09071d, #050411

## Harmonies

- Complementary: #828d20
- Analogous: #204c8d, #62208d
- Triadic: #8d2b20, #208d2b
- Split-complementary: #8d6220, #4c8d20
- Tetradic: #8d204c, #828d20, #208d62

## Colors that go with #2b208d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #2b208d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FedEx (https://brandsweets.com/colors/brands/fedex-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #2b208d, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2b208d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #2b208d in 6 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #2b208d: 5 real palettes, including Bank of America's brand system and Warbyparker's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #2b208d in 6 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #2b208d in 4 real palettes, including Boeing's brand system and Gillette's brand system, as that palette's text colour. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #2b208d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7165dc (4.6:1); AA: background → #9c9c9c (4.52:1); AAA: text → #948be5 (7.08:1); AAA: background → #c4c4c4 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2b208d-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2b208d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.