# #2a7abb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2a7abb`
- RGB: rgb(42, 122, 187)
- HSL: hsl(207, 63%, 45%)
- OKLCH: oklch(0.563 0.126 247.3)
- Relative luminance: 0.18
- Nearest named color: Haddock’s Sweater (#277aba, Δ 0.248) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2a7abb

## Tints & shades

- Tints (toward white): #2f88d0, #4896d5, #5da2da, #72aedf, #8bbce5, #9fc8e9, #b4d4ee, #c9e0f3, #e2eef8, #f7fafd
- Shades (toward black): #276faa, #23649a, #1f5989, #1b4f79, #184468, #133653, #0f2b43, #0b2132, #081621, #040b11

## Harmonies

- Complementary: #bb6c2a
- Analogous: #2abbb4, #2a32bb
- Triadic: #bb2a7a, #7abb2a
- Split-complementary: #bb2a32, #bbb42a
- Tetradic: #b42abb, #bb6c2a, #32bb2a

## Colors that go with #2a7abb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2a7abb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2a7abb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2a7abb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2a7abb in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2a7abb, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2a7abb: 9 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2a7abb: 7 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2a7abb: 6 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #205c8d (7.05:1)
- On black (#000000): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #509bd7 (7.01:1)

## Brands using this color

- **Honda** — accent #337ab7 (Δ 0.816) — https://brandsweets.com/colors/brands/honda-com
- **American Express** — primary #2e77bc (Δ 0.894) — https://brandsweets.com/colors/brands/americanexpress-com
- **Dollar General** — accent #2a77bd (Δ 0.971) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Hershey's** — accent #007bbd (Δ 1.378) — https://brandsweets.com/colors/brands/hersheys-com
- **Wired** — primary #057dbc (Δ 1.385) — https://brandsweets.com/colors/brands/wired-com
- **FedEx** — accent #007ab7 (Δ 1.648) — https://brandsweets.com/colors/brands/fedex-com
- **NASCAR** — accent #007ac2 (Δ 1.699) — https://brandsweets.com/colors/brands/nascar-com
- **Astro** — primary #3178c6 (Δ 1.989) — https://brandsweets.com/colors/brands/astro-build

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2a7abb-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2a7abb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.