# #2a67cf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2a67cf`
- RGB: rgb(42, 103, 207)
- HSL: hsl(218, 66%, 49%)
- OKLCH: oklch(0.534 0.173 260.4)
- Relative luminance: 0.147
- Nearest named color: God of Rain (#4466cc, Δ 2.275) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2a67cf

## Tints & shades

- Tints (toward white): #3c75d7, #5184db, #6793e0, #7ca2e4, #91b1e8, #a2bdec, #b7ccf0, #ccdbf5, #e1eaf9, #f7f9fd
- Shades (toward black): #275fbe, #2354a9, #1f4c98, #1b4183, #173972, #132e5d, #10264c, #0b1b37, #081326, #030811

## Harmonies

- Complementary: #cf932a
- Analogous: #2ab9cf, #402acf
- Triadic: #cf2a67, #67cf2a
- Split-complementary: #cf402a, #b9cf2a
- Tetradic: #cf2ab9, #cf932a, #2acf40

## Colors that go with #2a67cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2a67cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2a67cf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2a67cf in 10 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #2a67cf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2a67cf: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2a67cf: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2a67cf: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2a67cf: 8 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2354a9 (7.21:1)
- On black (#000000): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3872d6 (4.55:1); AA: background → #ededed (4.55:1); AAA: text → #6b96e1 (7.07:1)

## Brands using this color

- **Wikipedia** — secondary #3366cc (Δ 0.777) — https://brandsweets.com/colors/brands/wikipedia-org
- **Fitbit** — secondary #1967d2 (Δ 1.025) — https://brandsweets.com/colors/brands/fitbit-com
- **HashiCorp** — primary #2264d6 (Δ 1.499) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.499) — https://brandsweets.com/colors/brands/hashicorp-com
- **Pizza Hut** — accent #266dcc (Δ 1.67) — https://brandsweets.com/colors/brands/pizzahut-com
- **NBA** — secondary #0268d6 (Δ 1.809) — https://brandsweets.com/colors/brands/nba-com
- **Khan Academy** — accent #0069d6 (Δ 1.822) — https://brandsweets.com/colors/brands/khanacademy-org
- **Apple** — accent #0066cc (Δ 1.869) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.869) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.869) — https://brandsweets.com/colors/brands/unilever-com
- **Postman** — accent #0265d2 (Δ 1.874) — https://brandsweets.com/colors/brands/postman-com
- **Foot Locker** — accent #036ad8 (Δ 1.959) — https://brandsweets.com/colors/brands/footlocker-com
- **Loom** — primary #1868db (Δ 1.993) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.993) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2a67cf-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2a67cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.