# #2a2928

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2a2928`
- RGB: rgb(42, 41, 40)
- HSL: hsl(30, 2%, 16%)
- OKLCH: oklch(0.282 0.002 67.7)
- Relative luminance: 0.0223
- Nearest named color: Bitter Liquorice (#262926, Δ 0.836) — https://brandsweets.com/colors/bitter-liquorice
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/2a2928

## Tints & shades

- Tints (toward white): #3e3d3c, #535250, #6b6966, #7f7d7a, #94918f, #a8a6a4, #bcbab9, #d2d1d0, #e6e6e5, #fafafa
- Shades (toward black): #272625, #242423, #1f1f1e, #1d1c1b, #1a1a19, #171716, #151414, #100f0f, #0d0d0c, #0a0a0a

## Harmonies

- Complementary: #28292a
- Analogous: #2a2828, #2a2a28
- Triadic: #282a29, #29282a
- Split-complementary: #282a2a, #28282a
- Tetradic: #282a28, #28292a, #2a282a

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787573 (4.59:1); AA: background → #919191 (4.61:1); AAA: text → #999694 (7.14:1); AAA: background → #b5b5b5 (7.08:1)

## Brands using this color

- **Superhuman** — text #292827 (Δ 0.409) — https://brandsweets.com/colors/brands/superhuman-com
- **Squarespace** — primary #2a2a2a (Δ 0.413) — https://brandsweets.com/colors/brands/squarespace-com
- **Readymag** — text #282828 (Δ 0.531) — https://brandsweets.com/colors/brands/readymag-com
- **Loom** — text #292a2e (Δ 1.034) — https://brandsweets.com/colors/brands/loom-com
- **Astro** — text #2c2c2c (Δ 1.175) — https://brandsweets.com/colors/brands/astro-build
- **Headspace** — text #2d2c2b (Δ 1.218) — https://brandsweets.com/colors/brands/headspace-com
- **Cloudflare** — text #262626 (Δ 1.32) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.32) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.32) — https://brandsweets.com/colors/brands/svelte-dev
- **Zed** — text #242529 (Δ 1.917) — https://brandsweets.com/colors/brands/zed-dev

## Curated palettes containing it

- **Homestead** (warm, muted, friendly) — #7b5e3b, #9aa27a, #c96f3a, #f9f5ee, #2f2a24 — Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo. — tool: https://brandsweets.com/palettes/new/7b5e3b-9aa27a-c96f3a-f9f5ee-2f2a24 — collection: https://brandsweets.com/palettes/warm
- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal
- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2a2928-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2a2928" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.